Shoedazzle.com is an interesting website. It isn’t just a shopping portal, it is a fashion portal.
Take a short style quiz, picking out which styles of shoes, handbags, dresses, and other types of clothing you like and then Shoedazzle’s stylists will pick out items that match your style for you. On the first day of every month, Shoedazzle’s stylists will create a personalized set of items you are sure to enjoy.
Each item on the Shoedazzle site is $39.95 and includes free shipping. However, once you have purchased an item from your personal showroom on the Shoedazzle site, your status is upgraded to “member” and you are charged $39.95 per month. This is essentially forcing you to purchase something. If you choose not to purchase something, you can either opt to “skip a month” and not be charged, or pay the $39.95 and use it as “credit” toward an item in the future.
The closest analogy I can come up with for Shoedazzle that most people should be familiar with is the Columbia Record Club, in which you purchase a dozen or so CDs for a penny each, but then are forced into a system of purchasing more CDs whether you want them or not for much more.
But even then, that does not fully explain the Shoedazzle experience. Each member can opt to cancel at any time without penalty. If a customer does not made a purchase after signing up, they are not charged the monthly fee either.
You may create alternate style suggestions as well. You can also earn what they calle StylePoints by purchasing more items and inviting your friends to join in on Shoedazzle. These points may be redeemed for credits to purchase items on the Shoedazzle website. Speaking of the Shoedazzle website, the site is available on any smart phone.
Shoedazzle appears to be a good idea. It offers fashion help for people who need it and offers a selection of fashions picked out just for you. Everything is also the same price so it makes budgeting the site into your monthly fashion budget that much easier. Shipping is also free for those who live in the contiguous 48 states (that means Alaska and Hawaii have to pay for shipping). It costs nothing to signup and check out. So sign up, check it out, and see if there is a set of shoes you’d like. Oh, if you are a man, you need not apply, Shoedazzle is 100% fashion items for women.